Joyalukkas Unveils ‘Sita Kalyanam’

Rithu Dravid | NT

Bengaluru: The world’s favourite jeweller, Joyalukkas, a globally renowned multi-national jewellery group, unveiled its epic bridal collection inspired by celestial love - ‘The Sita Kalyanam’ at its latest launch in Bengaluru.

The jewellery group known for creating timeless ornaments for every occasion has attained a fine balance with its impeccable quality, aesthetic styles and latest trends.

‘The Sita Kalyanam Bridal Collection’, truly manifests the eternal allure of traditional temple jewellery in the most exquisite fashion. The bridal collection is a glorious tribute to the everlasting bond of love and devotion immortalised in the epic Ramayana.

It depicts a magnificent celebration of the celestial union of Lord Rama and his soulmate Sita. Each piece is designed to be an integral part of a bride’s trousseau. Designed and made by specialised craftsmen, the Sita Kalyanam Bridal Collection is the epitome of meticulous workmanship and uncompromising attention to a detailed flawless finish.

With such jewellery collection choices, Joyalukkashas been a trusted jewellery partner for 2 million odd customers across the world and has created 1,00,000 exclusive designs for its buyers.

Adding to the collection of bridal jewellery, ‘The Sita Kalyanam’ creates a feel of traditional Indian vibes for every bride to witness. Speaking on the occasion of the launch, Baby George, CEO, Joyalukkas Group, said, “The idea of launching this unique collection is to showcase a trend of traditional and modern designs of India’s rich cultural heritage.

The Temple jewellery crafted by specialized craftsmen has always been the favourite for brides across the country. ‘ The Sita Kalyanam’ temple jewellery has been designed for today’s modern brides who cherish traditional Indian vibes''.

However, the entry of more organised jewellery retailers with creations of unique ornament designs and indoor customer service has helped jewellery companies gain customer trust.

“As the world’s favourite jeweller our aim is to ornament the world and we have opened 21 new showrooms in India and overseas together. We also have expansion plans with a greater number of stores in the US, Saudi Arabia and London, UAE, Tamil Nadu, Karnataka and Hyderabad within the year”, said Joy Alukkas, Chairman & MD, Joyalukkas Jewellery.

The launch of ‘Sita Kalyanam’ witnessed South Indian Actress, Ashika Ranganath, who expressed her desire for traditionally crafted jewellery and said, “Joyalukkas has kept up its balance of trend and tradition.

The quality and affordability of the jewellery will certainly keep women wanting to add to their jewellery collections”. ‘The Sita Kalyanam’, wedding collection will be available in all the showrooms across the country.

The traditional bridal collection features a wide range of choices for modern brides to choose from.