The AD factor

The pandemic was a blow to ad agencies but the industry is back on its feet — thanks to online advertising.

NT Features

The industry serves as a bridge between consumers and the products offered by companies. It is extremely competitive and constantly requires new ideas and innovation. If you opt for a career in the advertising sector, you will be required to put on your thinking cap and come up with new ideas to beat competition. The field offers room for growth and will test your ability to solve problems.

Unlike conventional careers, advertising requires you to think out of the box. There are not any specific prerequisites to get into the industry, for there are a plethora of job opportunities in this field. However, any Bachelor’s and Master’s degree in the field of advertising, marketing, graphic design, market research and communication will definitely give you a head-start into the industry.

The jobs that come under this domain include graphic designers, copywriters, web designers, social media management, and brand strategists.

Graphic designer

Graphic designers convey the required information in an appealing manner in order to grab the attention of the potential audience. They design billboards, posters, logos, brochures and more. The role of a graphic designer is critical as they play a vital role in bringing ideas to life.

Your first step to become a graphic designer would be to study an undergraduate course in Journalism, Design, Media Studies or Communication Studies.

Advertising copywriter

Advertising copywriters are responsible for coming up with catchy slogans, phrases and audio scripts that accompany advertising visuals. They work along with those who produce the visuals for the advertisement.

While there is no specific qualification required, an undergraduate degree or a diploma in English, Journalism or any related field is sufficient.

Web designer

Web designers create web pages that fit the demands of the clients. The job requires technical knowledge and creativity. They are responsible for creating the layout, design and the format of the website and web pages.

While there is no formal degree required to become a website designer, you would need to be proficient in HTML, JavaScript, and graphic designing applications (such as Adobe Illustrator). You can enrol in small courses that offer to teach these programs.

Social media management

The role of Social media managers is to create and maintain the online presence of the brand. They respond to comments, compile campaigns and create content.

While there is no formal degree required to become a social media manager, an undergraduate degree in Journalism, Communicative Studies or Media Studies is sufficient.

Brand strategists

A Brand strategist is a marketing expert who is responsible for coming up with efficient marketing strategies. They must be creative, rational, and must have a good understanding of the products offered by the company and the target audience.

Your first step to become a brand strategist would be to study a degree in English, Marketing, Psychology, Business Studies, Design, Economics or Communication Studies. On completion of an undergraduate degree, you must pursue a postgraduate degree in Marketing, Business Studies or Communication Studies.