Who is Hey.dumbo?

Bengaluru

In the rapidly evolving digital landscape of Karnataka, the creator behind ‘Hey.dumbo’ on Instagram has created a unique identity online by remaining an anonymous yet deeply relatable narrator of the modern Indian experience. Moving from Mangaluru to Bengaluru for higher studies, he transitioned from a B.Com finance background into starting his own media company - a journey that now serves as the primary engine for his observational comedy.

With a rapidly growing community of 1,00,000 followers on Instagram, Dumbo has mastered the art of the multi-character sketch. By focusing on pure comedy rather than a specific professional niche, he has reached a broad audience that sees their own lives reflected in his fast-paced, fun-fueled reels.

Wild ride of Dumbo
“I moved to Bengaluru and decided to learn coding to develop applications”, said Dumbo, speaking to News Trail about his journey prior to becoming a content creator. Though he began with programming, he always had a strong creative instinct. After relocating in 2018, he stayed with his sister while pursuing studies at a coding institute. Alongside his coursework, he and his best friend handled video editing for the institute’s social media promotions. 

His professional trajectory shifted when he accepted an offer to work as a video editor at a company, where he was employed for nearly a year. 
During this time, he began creating and uploading videos on Instagram. “I made videos because I enjoyed making people laugh”, he said, noting that he did not initially consider it a serious pursuit.

In 2020, he was lured by an overseas job offer and encouraged friends from his hometown to join. However, the opportunity turned out to be a scam. “It was a difficult phase, but we stayed resilient”, he said, noting they took up jobs with Uber Eats to sustain themselves. After enduring a series of setbacks and limited opportunities, he chose to return home during the pandemic, where he began posting content consistently. Over time, his dedication translated into steady improvements in both storytelling and production quality.

Looking back, Dumbo described that period as one of experimentation and bold risk-taking. “One of the craziest things I did was skateboarding from Bengaluru to Mangaluru. I posted short vlogs of two to three minutes, and I even jumped off a bridge”, he said. The risks, however, came at a cost. During one such shoot, he met with a serious accident, forcing him to pause content creation and focus on recovery.

Turning point
By 2023, he had built a following of nearly 12,000 on social media. Around then, a friend, Shafaq, reached out to him to understand the editing skills. Dumbo mentored him, sharing his skills and experience.Soon after, Shafaq invited him to Dubai with an opportunity to work alongside popular creator Khalid Al Ameri. He joined the lead production team and worked there for nearly two years before returning to Bengaluru in April 2025 to start his own media production company.“I told Khalid that I wanted to start my own venture, and he was very supportive”, he said, describing his exit as smooth and amicable.

Next adventure
Dumbo said he is currently working towards launching live streaming content, which he believes will allow him to present himself more authentically without relying on scripted formats and would strengthen his personal branding. His team comprises his close associates Vineeth, Maaz and Brokensaint.  He stated that social media is not his primary source of income at present, as his production company ‘Glitchberry Enterprises LLC,  remains his main professional engagement. However, he indicated that he may consider brand collaborations in the near future.

Speaking about his future goals, Dumbo said he aspires to work in web series and pursue acting, while also contributing to society. Advising aspiring creators, he emphasised the importance of staying focused on one’s goals and embracing new experiences. “You will not know how deep the water is until you jump”, he concluded.