Flipkart to sell kids brand Hopscotch

NT Correspondent

Bengaluru: Flipkart has announced partnership with Hopscotch, a leading Indian kids fashion brand, as it looks to tap the growth of this segment on e-commerce portals. The e-commerce giant will make available Hopscotch’s wide range across the country, as parents are increasingly placing their trust in e-commerce for their shopping needs.

In the last one year, Flipkart has witnessed a 60% YoY growth in the branded kids fashion segment, with a majority of new customers coming in from Tier- 2 regions. The company claims that a majority of customers shopping for branded kids fashion on Flipkart tend to be in the 25-40 age group.

Through this partnership, Flipkart hopes to enhance its branded portfolio and continue to further its value proposition of making high-quality premium branded products available to its customers.

Regarding the partnership, Flipkart Vice President Nishit Garg said, “When it comes to shopping for kids’ fashion, parents do not want to compromise on quality and we have observed a growing affinity towards trusted brands not just in metros, but in Tier 2 regions as well. At Flipkart, we’ve sharpened our focus on the kids fashion segment which has helped us scale the business to 3X in the past 2 years.”